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Gagné, Anne-Marie (juin 2013). The relationship of trust in public relations: Toward a model of optimal contextual matching. Conférence présentée à l'International Communication Association (ICA), Londres.
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- Relationship of trust in PR_AMGAGNE_ICA_2013.pdf
Contenu du fichier : Texte associé à la communication |
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| Catégorie de document : | Communications à des congrès/colloques et conférences (non publiées) |
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| Évaluation par un comité de lecture : | Oui |
| Étape de publication : | Non publié |
| Résumé : | Public relations specialists and large corporations go to great lengths to develop and maintain a relationship of trust with their stakeholders. To build this trust, which is nevertheless intrinsic to the definition of public relations, specialists in the field do not have a model specific to their practice to guide their action. A review of the literature has led us to hypothesize a graduated relationship of trust on a continuum ranging from a positive pole to negative pole of trust. Forty semi-structured interviews were conducted with public relations specialists and their stakeholders in order to compare this hypothesis with their practice in a real context and thereby define the components of a relationship of trust in public relations. Analysis of the data resulted in a reformulation of the original hypothesis and the development of a model of optimal contextual matching. |
| Déposant: | Gagné, Anne-Marie |
| Responsable : | Anne-Marie Gagné |
| Dépôt : | 06 oct. 2017 20:22 |
| Dernière modification : | 13 oct. 2017 15:57 |
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